SWOT Analysis in Determining Strategies to Increase the Competitiveness of Bilih Fish Products in Lake Singkarak

Abstract

This study aims to analyze internal and external factors that influence the competitiveness of processed bilih fish (Mystacoleucus padangensis) products in the Singkarak Lake area and formulate a development strategy based on the results of a SWOT analysis. The study uses a qualitative descriptive approach supported by quantitative weighting of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Data were obtained through field observations, in-depth interviews with 20 key respondents, and supporting literature studies. The results show that the total IFE value is 1.80 and the EFE value is 2.40, which places the bilih fish processing business in Quadrant I (Aggressive Strategy/Growth Strategy). This condition indicates that external opportunities are still large and internal strengths are good enough to be developed. The main recommended strategies include developing product innovations based on local taste and culture, increasing digital technology and marketing capacity, strengthening digital cooperative institutions, and legal protection through halal certification, PIRT, and the geographical indication label "Singkarak Lake Bilih Fish." The blue economy approach and triple helix collaboration (government, academics, business actors) are important foundations for encouraging sustainable local economic growth and supporting the achievement of SDGs 8, 12, and 14.